In the second phase, you start developing your Business Model Canvas, identifying the target groups of your Center of Vocational Excellence, like students, teachers, SMEs, etc.

For each of the target groups, you develop an empathy map. With this tool you gain a more intimate understanding of the people who will benefit from the activities in your Center of Vocational Excellence.

Outcomes of this phase are:

  • An overview of your target groups
  • An empathy map of each of your target groups

Tools to use:

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